Something needed to exist that could be legal and free. Napster eventually got shut down, but Ek knew that it would be impossible to put the genie back in the bottle. The world's music was suddenly at his fingertips - for free. The second that Ek tried Napster, he was hooked. Music lovers were suddenly armed with something that was lethal to the record industry: fast, free access to stolen music.
Thanks to government-mandated broadband, the country had one of the fastest internet speeds in the world, which allowed people to download music in seconds.
In 2006, Daniel Ek was asking himself this seemingly impossible question: "What is better than free?"Īt the time, online music piracy was thriving in Sweden.
0 kommentar(er)
